What Is a Wedding Content Creator?

Wedding content creators are the newest addition to the wedding industry. They are in huge demand today, but what are wedding content creators and what do wedding content creators do?

Like other content creators, wedding content creators are a type of content creator that specializes in documenting and creating short-form content, specifically wedding content, by use of an iPhone or other smartphone for social or personal shareability. These creators are exceptional at creating shareable wedding content in both video and photo form.

What is The Difference Between a Videographer And a Wedding Content Creator?

We are so accustomed to the traditional cinematic wedding video that the question of what is the difference between a videographer and a wedding content creator arises. Unlike videographers, a wedding content creator delivers unaltered, raw wedding footage that one can immediately post on social media. No post-production is involved. A second difference between a videographer and a wedding content creator is the timing of deliverables. Content creators have a faster content turnaround than videographers because no post-production is involved.

Many wedding content creators include day recap reels or TikTok's in their packages that couples can share with their followers, friends, and families within a day or two. Having something to share right away with others can be very special given the amount of time it can take for photos to get back to you. But there are other reasons too.

What is The Difference Between a Photographer And a Wedding Content Creator?

Professional wedding photographers and wedding content creators both have unique roles on a wedding day. Wedding photographers use different equipment than wcc’s. Professional wedding photographers capture high-quality photos of a wedding, including details, portraits, scenery, and candid moments using professional photography gear. A wedding content creator documents a wedding day more candidly, using the everyday iPhone or smartphone. We capture more aesthetic, post-worthy mindset photos that you would find in your everyday photos. Smartphone cameras are amazing things, but should never replace the professional wedding photographer.

What Do Wedding Content Creators Do?

A wedding content creator’s purpose is to document and curate short-form, shareable video of your wedding day. A noticeable difference between a content creator and a videographer is that they deliver hundreds of natural, candid moments and clips rather than one cinematic video. These clips can be easily shared between family and friends and across social media. On your wedding day, a wedding content creator will be just as present as your photographer or videographer, documenting first looks, getting ready, capturing the ceremony, cocktail hour, and little moments in between.

Why Hire a Wedding Content Creator

Here are four reasons why you should consider hiring a wedding content creator!

• Budget-friendly: Wedding content creators are very affordable and there are many emerging wedding content creators, you will find a variety of creators that can fit your budget.

• Elevated Social Experience: Wedding content creators elevate the social experience by capturing raw, unedited, short-form wedding content, providing a different perspective than other vendors.

• Instant Memories: Do you know what couples rave about the most about hiring a wedding content creator? The instant memories! Wedding content creators have an average of 24 to 48 hour deliverable policies, so you can start sharing and reliving the best day of your life almost instantly!

• Reduced Stress: A wedding content creator carries out all aspects of wedding content creation and coverage on a given wedding day. This frees you and those closely involved, to enjoy your day without worrying about capturing every moment.

How to Find a Wedding Content Creator?

Start by searching for wedding content creator near me. When I was searching for my WCC, I searched on Google for a Minnesota wedding content creator near me. If your search engine isn’t meeting your expectations, hop on TikTok or Instagram. From personal experience, it’s much easier to find content creators for your wedding on TikTok than it is on Instagram, so I would go straight there first. Use hashtags like #weddingcontentcreator or insert your state in some fashion into a hashtag (Example: #mncontentcreator). There are directories out there too that you can search on if that is more your style.

Best Minnesota Wedding Content Creators

If you are a Minnesota bride, I’ve included my top Minnesota wedding content creator picks! Here are my top three Minnesota wedding content creators:

• Slap Social Club: Slap Social Club (Me) is a complete wedding content coverage and creation service for brides who want their day on video in a candid, shareable, and natural way. My style is very natural and my motto is to make content that slaps!

• Media by MK: Marie focuses on capturing every moment of your day in a way that beautifully ​showcases all the love and adoration.

• Grace Myler Media: Grace was a 2024 bride and expanded her social media management business in 2023 into the wedding content creation universe!

How much does a wedding content creator cost?

Costs vary between wedding content creators like many other vendors. Prices can vary depending on the travel involved, their expertise, and deliverables. Like any other wedding vendor, content creators' rates and wedding packages vary. Some have hour minimums, add-on options, etc. How long you hire them for also factors into how much a wedding content creator costs. The more time they are involved in the wedding, like rehearsals or bridal shower coverage, the more they will cost. Check out my wedding packages here.

With so many wedding content creators emerging in just under a year, finding one that fits you has never been easier, making hiring one, worth it.

Join the club