Are Wedding Content Creators Worth Hiring?

Brides-to-be are the most creative they have ever been, with more wedding content being created on social media than ever before. Interest in having content creators be more involved in the wedding exploded just within the past year. By 2024, demand for wedding content creators was at an all-time high and this new vendor emerged into the wedding industry. Social media has made it easier than ever to share wedding-related ideas, humor, tips, and inspirational content. Brides especially have taken to platforms like Instagram, TikTok, and Pinterest to share all things wedding. But when it comes to their big day, who should take on this assignment? The answer is, a wedding content creator. But what exactly do they do and are they worth hiring?

Elevated Social Experience

If this isn't already a given, wedding content creators elevate the social experience by capturing raw, unedited, short-form wedding content. If social media is important to you, you may want to consider involving a wedding content creator on your wedding day. You don't have to be an influencer to want the best behind-the-scenes video of your wedding day. We most often watch videos taken by smartphone cameras. Seeing yourself through this lens can be comforting and might bring out more authenticity than through other video experiences. This elevated social experience makes hiring a wedding content creator worth it.

Instant Memories

Do you know what couples rave about the most about hiring a wedding content creator? The instant memories! Compared to the average photographer and videographer wait time, content creators are social media whizzes with fast turnaround times, delivering memories instantaneously. Wedding content creators have an average of 24 to 48 hour deliverable policies, so you can start sharing and reliving the best day of your life almost instantly! This is one of the greatest advantages of hiring them.

Reduces Stress

A wedding content creator carries out all aspects of wedding content creation and coverage on a given wedding day. This frees you and those closely involved, to enjoy your day without worrying about capturing every moment. I've seen brides give the task of content creation to bridesmaids before, but this can put a lot of pressure on a bridesmaid to capture every moment or leave them feeling left out. As a wedding content creator, we want you, your guests, and your wedding party to be fully present on the biggest day of your life. Hiring a wedding content creator reduces the stress of missing important moments.

Do Wedding Content Creators Hinder the Goal of an Unplugged Wedding?

A wedding content creator is perfect for an unplugged ceremony and/or reception situation. If a goal on your wedding day is to maintain an unplugged wedding atmosphere, a wedding content creator can help you achieve this goal by reducing the amount of smartphone use by guests.

Can’t Bridesmaids Be The Content Creators?

What’s great about hiring a wedding content creator is that you know what to expect. Social media is a content creator’s portfolio and you probably have seen content from them before or even inquired through their social media profiles. When browning through wedding content creators, you know what to expect for your wedding day based on other weddings they have documented. The same isn’t true about handing a phone to a bridesmaid or friend to create content for your wedding nonchalantly. They might suck. It’s difficult not to have high expectations on such an important day. Hiring a wedding content creator takes the guesswork out. And like I mentioned before, it can prevent hurt feelings and disappointment later on.

Budget-Friendly

Are wedding content creators an unnecessary expense? Just how much do they cost? A wedding content creator is actually very affordable. Wedding content creators are not for everyone. They are a very new addition to the wedding industry, but they do have certain invaluable qualities that make hiring them, worth every penny. They have become a huge trend for brides and have only contributed to the growth of the wedding industry as a whole. With so many emerging wedding content creators, you will find a variety of creators that fit your budget, ranging anywhere from $600 to $5,000.

How Much Does A Wedding Content Creator Cost?

Like any other vendor, costs vary between wedding content creators. Prices can vary depending on the travel involved, their expertise, and deliverables. Like any other wedding vendor, a content creators' rates and wedding packages vary. Some have hour minimums, add-on options, etc. How long you hire them for also factors into how much a wedding content creator costs. Obviously, the more time they are involved in the wedding, like rehearsals or bridal shower coverage, the more they will cost. Check out my wedding packages here.

With so many wedding content creators emerging in just under a year, finding one that fits you has never been easier, making hiring one, worth it.

What Is a Wedding Content Creator?

Wedding content creators (WCC's) are in huge demand today, but what are they? Wedding content creators in a nutshell are a type of content creator that specialize in documenting and creating short-form wedding content by use of an iPhone or other smartphone for the purpose of social or personal shareability. These creators are exceptional at creating shareable wedding content in both video and photo form. Unlike photographers and videographers, a wedding content creator delivers the unaltered, raw wedding content that one can immediately post on social media, often the day of or very next day. Many wedding content creators include day recap reels or TikTok's in their packages that couples can share with their followers, friends, and families within a day or two. Having something to share right away with others can be very special given the amount of time it can take for photos to get back to you. But there are other reasons too.

Are Wedding Content Creators Worth Hiring?

A wedding content creator carries out all aspects of wedding content creation and coverage on a given wedding day. This frees you and those closely involved, to enjoy your day without worrying about capturing every moment. I've seen brides give the task of content creation to bridesmaids before, but this can put a lot of pressure on a bridesmaid to capture every moment or leave them feeling left out. As a wedding content creator, we want you, your guests, and your wedding party to be fully present on the biggest day of your life. Hiring a wedding content creator reduces the stress of missing important moments.

What Do Wedding Content Creators Do?

A wedding content creator’s purpose is to document and curate short-form, shareable video of your wedding day. A noticeable difference between a content creator and a videographer is that they deliver hundreds of natural, candid moments and clips rather than one cinematic video. These clips can be easily shared between family and friends and across social media. On your wedding day, a wedding content creator will be just as present as your photographer or videographer, documenting first-looks, getting ready, the ceremony, cocktail hour, and little moments in-between.

Are Wedding Content Creators Worth Hiring?

Now that we know where they came from and what they are, are they worth hiring for your wedding day? Here are five reasons why hiring a wedding content creator is worth it!

How to Choose a Wedding Content Creator

If you are on the search for a wedding content creator, you’ll want to pick the one that best fits you! Like hiring for any other vendor, you’ll want to do your research on their skillset and reputation and ask questions like, how much do they cost, where are they located, what do they offer in their wedding packages, etc. There is a high chance that you have a wedding content creator near you. Choosing a local wedding content creator can sometimes be the most cost-friendly option. During my own wedding planning, I really loved this one wedding content creator from California, but I lived in Minnesota and it just wasn’t within my budget to hire her. Honestly, my area didn’t have as many wedding content creators to choose from, but I did a lot of research on social media and finally found one that fit me. Like any other vendor, there are a lot to choose from, but this isn’t your time to be picky! Do your research and choose a wedding content creator that fits you.

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