What is The Difference Between a Videographer And a Wedding Content Creator?

Wedding content creators use very similar techniques as videographers, but in the end are very different. We are so accustomed to that traditional cinematic wedding video, that the question what is the difference between a videographer and a wedding content creator arises. Unlike videographers, a wedding content creator delivers unaltered, raw wedding content that one can immediately post on social media and share with family and friends almost immediately after getting married.

Equipment

The whole point of hiring a wedding content creator is to get that familiar video we scroll past every day on social media, or our wedding day. Occasionally a cinematic YouTuber will enter our social media feed filming how they make pasta or something else, but most of the video we consume, is straight from an iPhone or other smartphone. The way a videographer and content creators document your wedding day is very different. A videographer uses a camera or video camera to take video, while content creators use modern-day iPhones.

Timeline

A second difference between a videographer and a wedding content creator is the timing of deliverables. Content creators have a faster content turnaround than videographers because no post-production is involved. While videographers have to go into post-production processes like color grading, sound effects, touch-ups, and more, the only post-production that wedding content creators do is content curation. Wedding content creators live and breathe in social media and are always looking for trends. Many wedding content creators include day recap reels or TikTok's in their packages that couples can share with their followers, friends, and families within a day or two. Having something to share right away with others can be very special given the amount of time it can take for your wedding video to get back to you. But there are other reasons too. Overall, a wedding content creator is much faster at delivering your wedding content than a videographer because fewer steps are involved.

Content Style

Lastly, videographers craft that one beautiful wedding video that you can cherish forever and ever. Videographers are experts in crafting polished, cinematic videos using storytelling to create that one 30-60-minute wedding film. In contrast, a wedding content creator focuses on capturing candid, short-form videos designed specifically for easy sharing among friends, family, and followers. Wedding Content Creators capture hundreds if not thousands of short-form content, all of which you get after you’re married. A videographer may take hundreds and hundreds of B-Roll throughout the day, but only a handful of clips make the cut and get included in your wedding video.

Should I Hire a Wedding Content Creator or Videographer?

Hiring one or the other is entirely based on personal preference. I personally never planned on hiring a videographer for my wedding because it just didn’t appeal to me! I think wedding videos can sometimes be cheesy but to each their own and each videographer is different! I did however want some form of video taken and didn’t want to feel like a part of my day was completely missed. I also didn’t want to risk giving this project to a friend or family member because I have high expectations. I do content creation for a living, so naturally, that style appealed to me more. I went with a wedding creator, but they do not appeal to everyone. Film and cinematography is a beautiful art form that has been around for centuries. Wedding content creators have only just begun their professions in the wedding industry. That is not to say they are inexperienced, however. Most wedding content creators emerge from some background in content creation.

Videographers and content creators have different styles. Choosing between a wedding content creator and a videographer depends on your wedding day vision, your budget, and how you want to remember and share your special day. Here are some factors to consider when making your decision:

Related: Are Wedding Content Creators Worth Hiring?

When to Hire a Videographer

You should hire a videographer if you value the art of cinematography. If you want a cinematic feel to your wedding video that embodies romanticism and timelessness, then a videographer may be a better choice. If you envision a long-form video that is beautifully crafted with seamless transitions, narrations, and high-quality audio, then a videographer is for you. If you have a larger budget to work with and value this form of video, then by all means, hire a videographer!

When to Hire a Wedding Content Creator

If you value short-form, candid videos that can be easily shared, a wedding content creator is for you. If you love the idea of fun, trendy clips like Instagram Reels or TikToks that show off the vibe and energy of your day in a raw, authentic way, then a wedding content creator will be the better choice. Content creators are often more budget-friendly than traditional videographers as well. If this is more your style, a wedding content creator will be your best friend.

Can I Hire Both a Videographer and a Wedding Content Creator?

Yes, of course! Neither is intended to replace the other. It is true that wedding content creators emerged from a need and have become widely popular, especially among Gen Z, but every vendor has emerged from some identified need. Many couples hire both a videographer and a content creator. This approach offers the best of both worlds, giving you a beautifully crafted wedding film along with instant, shareable memories.

Final Thoughts

The last thing you’ll want to consider before making a decision is how you envision your ideal guest experience. Your guests are your witnesses and your guest experience tells all. Videographers are more prominent with their equipment, but that is generally expected by not only you but also by your guests. Content creators are less intrusive, blend in with crowds, and require minimal equipment. Content creators are great if you prefer a low-key approach to capturing memories without a lot of formal setup.

Photo by Emma Bauso

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